Hello!
W3RK is an integrated brand, creative & digital agency in Australian offering an array of
strategic and creative crafted solutions to start-ups, established & global brands. We had
helped create, grow, adapt, reimagine & amplify brands through strategic approaches in
thinking and exquisitely crafted design, communications and marketing since 2004.
When it comes to joining forces with our Clients, we believe that flexibility and clarity is
the solution. We assemble bespoke and multi-disciplinary teams specifically for our Clients.
We work together in close-knit teams and are financially aligned to Clients’ needs.
We are partners for Clients who want to be extraordinary.
Daniel Joseph
Founder / Business Director
TO US,
BIG EFFECTS NEED BIG IDEAS WITH SIMPLE, CREATIVE SOLUTIONS.
CAPABILITIES • THE WAY WE WORK
01 Immerse
We become an extension to your team.
We immerse and your business, products, service then offer creative insights.
We audit & review relevant materials, interview key stakeholders, understanding industry
trends, competitive landscape and conduct market research.
02 Diagnose
We determine challenges and opportunities.
We explore new possibilities creatively.
We discuss, priorities solutions and prepare to create your success.
03 Create
We create brand strategies, design & communication direction.
We create engaging brand experiences.
We create potential product & service touchpoint designs and developing relevant KPI's
for them.
04 Activate
We activate strategy driven launches offline & online.
We amplify through strategic advertising & marketing programmes; creating awareness,
visibility and engaging experiences to targeted audiences.
We manage, measure (data-driven) and continuously improve.
CAPABILITIES • HOW WE HELP?
Create
Starting up or launching a new offering into market.
We help define and communicate your purpose.
⚡ New identity
⚡ New product
⚡ New business offer
Grow
Growing through business expansions, acquisitions, mergers or franchising.
We help you steer a clear course.
⚡ Business portfolio
⚡ Building value
⚡ Local knowledge
Adapt
Adapting to new competitive, digital landscape or being relevant.
We help re-define your presence.
⚡ Refresh
⚡ Innovation
⚡ Digitalization
Reimagine
Reimagine & transform business, repurposing vision or strategy.
We help you turn this into an opportunity for your business internally and externally.
⚡ Reposition
⚡ Rebrand
Amplify
Amplify awareness and visibility.
We help amplify, build recognition and trust with your audiences.
⚡ Digital campaigns
⚡ Digital marketing
⚡ Advertising & PR
⚡ Hybrid
OUR SERVICES
BRAND
• Brand Strategy
+ Innovation
+ Growth
+ Positioning
• Brand Messaging & Naming
• Brand Identity & Guideline
• Brand Activation
& Experience Strategy
• Brand Campaign & Planning
• Brand PR, Advertising
& Media Strategy
• Brand Management
& Measurement
CREATIVE
• Experience Design
+ Profile
+ Promotional
+ Packaging
+ Advertising
• Environmental Design
+ Signage
+ Way finders
• Copywriting
• Photography
• Videography
DIGITAL
• Digital Strategy
• Digital Campaign & Planning
• Content Strategy & Creation
• Digital Media, Advertising & PR
• Social & Influencer Management
• Performance Digital Marketing
• Responsive Website
• E-commerce Website
• Apps UX & UI Design
• Motion Graphics
• 2D & 3D Animation
& Interactive Production
DIRECTORS PROFILE
DANIEL JOSEPH
Founder / Brand Strategy Director
An experienced brand strategy director with over 20 years of experience improving business performance in strategic brand development, communications, category building and integrated advertising & marketing executions.
Daniel also serves as an industry advisor to local colleges and universities on industry relevance, needs, curriculum & programme quality, also developing and nurturing new generation of industry talents.
TANG CHEN HOOI
Co-Founder / Creative Director
An experienced creative director with 20 over years of experience in creative & design thinking, brand communications and art direction.
Using his creative vision, Tang plays a strategic role in the oversight of projects and also growth of the agency’s creative portfolio. He has his own style and crafted approach that go beyond conventional methods when it comes to design and creative thinking.
AWESOME CLIENTS
The process with our Clients is magical. We understand our Clients and their industry. Then we bring on our creativity to collaborate with Clients’ expertise to create amazing results.
We work with small to medium businesses, multi-national corporations, government agencies, start-ups and entrepreneurs from all over... Penang, Australian, and all around the world!
