London Pavilion
Branding Case Study

LONDON PAVILION



Home At Last

A Pavilion of Innovation and Serenity




Anticipated to be the next big thing in Bayan Lepas, London Pavilion is an upcoming mixed development project by M Summit. Prior to commencement, the developer sought our expertise to craft a creative brand strategy that complements the concept of the project. Like the name suggests, London Pavilion is centred around the contemporary architecture found throughout the English city whilst also graced with a green, wondrous landscape. Thus, we set forth to create a brand identity that aptly translates M Summit’s ambitious idea into creative solutions that work.

SCOPE OF WORK

Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
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We kicked off the project with a visualisation of what the entire identity would look like. After several iterations for both the verbal and visual identity, we settled on the current concept as we felt that it is the most faithful interpretation to the development’s concept.

Putting ideas on paper, we came up with a narrative and a series of visual identity to convey the development’s ideals to elevate its potential residents’ lifestyle. To add a touch of the modern English spirit, we came up with a logo mark that features the quintessential London Tower Bridge. With this logo, we got to visually communicate the essence of the project whilst also establishing a captivating brand mark that is distinctively London Pavilion. We also came up with a tagline, “Home At Last”, to function as the soul of the project; a short yet impactful slogan encouraging homeseekers to make London Pavilion their forever homes. Accompanying the identity is the colour palette chosen to encapsulate the premium and luxurious vibe prevalent throughout the project.

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The activation of London Pavilion’s promotional double-decker bus featuring our brand and visual identity gave audiences an immersive London experience. Overall, the campaign was a successful endeavour to project M Summit’s brand and London Pavilion’s market value.